John Joss has been writing for leading Silicon Valley innovation corporations since the 1960s, including Valley pioneers Ampex, Fairchild Semiconductor, Hewlett-Packard and Varian Associates. His work has been seen in leading newspapers, technology publications (AVIATION WEEK among them) and broadcast media (CBS, PBS, the BBC) worldwide. His books have been published in New York (Wm. Morrow, Ballantine). Before coming to the United States he served in the Royal Navy, where he learned to fly. He has been moderator and master of ceremonies at scores of events and has been associated with the Innovation Journalism Conference since its inception.